What is social media?

Wikipedia describes it as the democratization of information, transforming people from content readers into content publishers. It is the shift from a broadcast mechanism to a many-to-many model, rooted in conversations between authors, people, and peers.

Basically, we’re looking at the most disruptive form of communication since the dawn of the printing press. Lava Row can help you navigate, listen to, participate with, and effectively “plug in” to the digital landscape. A social media project could consist of one (or many) of the following components:

• A listening strategy. There are hundreds of free tools that allow you to fine-tune your radar to the wants and needs of your customers, and what they’re saying about your company online.

• Joining conversations. Yes, they’re talking about you (postive and negative) in public forums. Instead of worrying about controlling these conversations, why not join them?

• A branded alternate reality game (ARG). Want to engage your customer for 30 seconds, or three weeks? Your call.

• Online influencer outreach — Getting your message in front of online influencers (bloggers, podcasters, vloggers, etc.) in an authentic, transparent and relevant way.

• Crowdsourcing the production of your next TV commercial — writing, directing and editing — to a group of YouTube fanatics.

• Branded video content seeded within social networks. Instead of an expensive media buy, it’s an army of enthused volunteers passing around your content.

• Inviting your customers to hack your product, mod it, and record / publish their findings. (All you get is some free R&D.)

Scared yet? Those are just a few ideas. There are about 12,391 other social media possibilities to explore, so let’s talk. Click here to contact Lava Row.